Tap. Tap. Is this on? Marketers trust your audience.
In today's digital age, most B2B marketing professionals operate like they’re the ‘it’ band. Pushing their features and functions and forgetting that they are speaking to humans, with agency and budgets, who get to make their own choice about how ‘amazing’ a product is. To break through noise, today’s marketers must approach their work with a different mindset. Instead of treating their audience as passive consumers, they need to think more like authentic indie bands and trust their audience to become part of the story.
CEO & Founder